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For me, the design process starts from my inner imagination and ends in the world outside me. Whether I am creating a brand or illustrating a book I don’t forget what needs to be communicated. I always try to create a design which is easy to read and understand.

In my illustrations, I enjoy exploring the different aspects of a story and try to tell it in the viewer’s language. I make art using digital and traditional ways like printmaking. There is no limitation for what mediums or techniques I will explore.